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2022 Wrapped

With another year in the rearview mirror, I’d like to take a moment to reflect on some of the professional milestones and memories that resonated with me personally.

Cook Music School Teacher/Student Expansion

By the end of 2022 my small music school had expanded it’s team to 15 teachers.  Now covering most instruments, and bringing in students throughout the year, it was great to see the benefits of the hard work of starting up this business.  With the goal of having about 25 teachers in the future, so that all instruments are covered, I’m starting to see that this goal is very much within my grasp.

The teachers that make up our team are the backbone to this business, and so selecting teachers has been a very curated process, and I’m super thankful to have this team assembled as each member has their own area of specialization so that our school can offer the most refined lesson experience possible.
The next step is to find some more string and brass teachers, and work on more marketing initiatives to get more students lined up with our teachers.  As one of my next goals, I’d like our school to have over 100 students, and we are currently already over 50, so let’s keep the momentum going!

 

Not-so-glamorous JTM Bug Fixes

The ‘Josh the Musician’ website was having some issues this year, and I found a great expert on Fiverr that’s been able to help me troubleshoot the issues that are outside my limited area of expertise within web design.  From fixing ‘essential grid’ so that my music library could stay tiled and funky-fresh, to fixing the routing of my contact form, JTM is now feeling like it’s back in working order.

Now that the technical issues are out of the way, one of my 2023 goals for JTM is to have my music library fully fleshed out, with all categories (ie. Electronic, Piano, etc.) showing some examples of my work.  I also eliminated the categories of ‘Electro Swing’ (it technically fits within electronic), 90’s (I don’t really write that much 90’s inspired music), and happy (I don’t cover other emotions as categories so this one felt out of place), so now my music library is feeling much more concise.

 

New Course Material

Last August I took the month “off” to work on new course material. Between experiencing the benefits of taking a break from teaching, while also creating 4 new courses, I can safely say that taking this month off every year will be part of my summer routine.

The 4 new courses were all based around harmony and chord progressions.  3 of the courses were on the theory behind chords and chord progressions, and the fourth course included over 50 popular chord progressions.

The aim is to one day have enough courses generating income that my rent/mortgage payment is covered passively through these courses, and already this year I’ve seen 2 months where half of my rent was covered.  It’s proving to be fruitful so far, and I’m looking forward to creating more content this summer.  Now that I’m up to 6 courses, the goal of having 50 (eventually!) has come to mind, so every August I’d like to do 3-4 new courses.  It will take a long while to get to 50 courses…so let’s set 10 as the next goal, for now.

 

Atlanta ADXM Film Premier

This year I had the pleasure of scoring the short film ADXM, a film written by Brody Wellmaker.  Between Brody, Kris Collins, Sean Evans, and Violet Sinclair, these three Tiktok/Instagram celebrities amass a total of over 100 million followers through their social media platforms.  After seeing these actors in action, I’m sure they have a big future in the acting industry.

This film challenged me as a composer as the music needed to be delicate enough as to not give too much of the story away, but also set the tone of the film in a way that was relatively transparent but artistically accurate.  Forget major, forget minor, this score sat more in the realm of intrigue, mystery, transcendence, while dipping into sorrow, lost love, and panic.  Tapping into these emotions was certainly fun to explore.  After meeting with Brody and his partner Violet, we had set arrangements for me to score a short film written and directed by Violet in the near future.  Again, another movie that taps into a plethora of emotions.  I’m excited to hone in on her artistic vision and help bring her film to life.

At this premier there was a second film playing, and right as I arrived at the event I had the pleasure of meeting a friendly couple, and it just so happened that one of them was the composer for the other film.  After talking music, and lining up a quick meeting while I was still in the area, I got to see Evan Hodges shipping container studio and chat about film scoring and synthesis.  He’s a super talented composer and I’d highly recommend checking out his work on Spotify.

I should mention, I got the ADXM scoring gig from simply reaching out to Brody on social media.  The art of cold callin is not dead, and it’s something many new entrepreneurs should continue to work on as it’s a great skill to have.  The art of connecting with other professionals is both nuanced and understated, and I’m very thankful I reached out as it created a great professional relationship with this crew of amazing actors/artists.

 

Arcadia.TV Compositions

Arcadia.TV is a VR esports/videogame company based out of Montreal.  Their head videographer Mike Onley had hired me on in the past to score his short film Coming Home.  When I saw the work that the team was doing in the VR space, I had to reach out to him simply to congratulate him on the work that they were doing.  As it turned out, they needed some music for a Pacman spinoff game that they were working on for Halloween, and of course I put my best foot forward creating a fun electronic compoisition for them.  The composition helped me get on their radar for future projects, and now I’m actually in the process of helping create music for their Youtube videos, and possibly some in-game music as well.

For as long as I can remember, I’ve always been told that my electronic and hip hop compositions have a video game influence.  When I think I’m writing a club banger, someone will often say to me “I can totally see this in a video game”.  Eventually, I had to take the hint and understand that writing music for video games is likely an inate strength of mine that I should choose to nurture.  This company will help me further hone that skill, and is one of the more exciting business partnerships that I have lined up for 2023.

 

The Mistletones Vol. II

To wrap up the year The Misteltones got back together and created our second album.  This time, we had guest musicians Scott Bannister (trumpet) as well as The Misteltonettes, Kate and Gail Roberts (vocals).  Between introducing these new members, and adding some fun new instrumentation like vibraphone and bells, this album was a great step forward in this bands’ evolution.  While we may pair down this project in the future, as this time of year is often quite busy with other side-work, it’s always a pleasure working with these talented musicians.  We do these albums to help spread holiday cheer, and this year I’m sure we accomplished that!  Also, a big shoutout to Joe Cantin for the awesome cover art, yet again.

While so much more happened this year, I feel like these were some of the best professional highlights.  Of course moments like going to Wonderland with my niece, curling with friends, special dates with my wife, purchasing a Russian chess set from Ukraine, and much more also come to mind, I often like to write these blogs as a way of tracking professional milestones, and setting professional goals for the year ahead.  Speaking of which…

 

2023 Goals

– 25 CMS teachers, 70+ CMS students
– 2 new short films, work towards a feature film
– In-game music for Arcadia.TV
– Continue to nurture my own business relationships with my private students
– Plan my honeymoon!
– Be there for family and grow closer to my niece
– See my wife finish school and help her adjust to a new career
– Continue to open doors that have otherwise felt shut

While there may be more blogs coming up in 2023, you can at least expect another wrap-up blog next year.  You’ll hear from my before too long, until then!

2021 Wrapped

2021 has been a unique year for me, to say the least. A year filled with fun albums, nominations, and business expansion. While at the same time getting some serious news about my health, all while dealing with the restrictions of a pandemic. Safe to say, there’s been ups and downs. BUT, that’s expected, and that’s life! The good news is that going into 2022 I’m focused on the positive and I’m ready to take my business to the next level.

How about we get into some of the specifics.

Seizures Palace Album – Eclectric

 


This album has been in the works for 8 years now! Well, it’s fun to say it that way, but really it was a 2 year project with some songs that I had written up to 8 years ago. A truly eclectic assortment of electronic tunes, Eclectric was the first album where I felt like my mixing was up to par with some of the producers I most look up to. From funky synth tracks, to gnarly drum n bass, and everything in between, this album is my largest yet at 16 tracks! Whether I go with a Seizures Palace EP for my next project, or pursue the development an album under my new artist name ARKITEKT, either way I know I will be putting out some of my best work in the year to come. To check out Eclectric on all major streaming platforms: https://distrokid.com/hyperfollow/seizurespalace/eclectric

Nominations

Near the middle of the year I was lucky to have been nominated for two awards for my score in the short film ‘The Rage’. The first nomination was for ‘Best Original Score’ in the Ethereal Horror Fest, followed by a nomination for ‘Best Music’ in the Indie Horror Film Festival. While I was selected as the winner in either festival, it was very nice getting nominated, as I feel that’s a great step towards taking home the award in future films. These nominations helped assure me that I’m on the right track as a composer, and have fueled me to continue to improve in 2022.

The Mistletones

Leading up to the Christmas holidays, myself and two friends put together a jazz Christmas album under the name ‘The Mistletones’. Aiming for a 6 song album, we settled at 4 that we were happy with. From straight swing, to some funkier renditions, this small EP has a few flavors to offer. Safe to say we’ll be getting back together again next year for another album, and we’re already talking album themes.

Listen to the album: https://soundcloud.com/arkitektaudio/sets/the-mistletones-vol1

Eagle Syndrome

On a more serious note, this year I was diagnosed with something called Eagle Syndrome. Basically, I have a bone behind my tonsils that has grown to the point of affecting my speech. Close to two years ago now, I broke the bone on my left side, and as a result it reformed in such a way that it is pressing in on my left tonsil, and effecting the symmetry of my pharyngeal palette. In short, after speaking a lot, or too loudly, I start to feel slightly choked (like there’s a golfball in my throat) and my singing voice has been pretty seriously compromised. As such, I have shortened my work days slightly, but am now working 6 days a week to help keep finances in a similar standing to before my injury. As it turns out, demand has been higher than ever, and the 6 day work week with reduced hours has been a great balance for me. However, I’m now at a point where I have to turn down new students, and so the next logical step is to expand my business by hiring other teachers under me. Which brings us to…

Cook Music School/My Music Staff

Gone are the days where I use a dedicated notebook for all of my business filings. Previously, I was using this notebook for scheduling/payment information, while using a google doc for my wait list and client information, and word for customizing each invoice sent out. This hodgepodge of admin processes lead me to seek out something more cohesive and simplified. This brought me to the CRM (customer relationship management) software My Music Staff. This CRM allows me to store all client information in one location, place clients in various stages of the business cycle (ie. Wait list, active, trialing, etc.), generate automatic invoices and receipts, sync all scheduling directing with my calendar (as well as clients calendars) and even accept automatic credit card payments for lessons. Once I understood how to best utilize this software I was ready to build my next website, this time for ‘Cook Music School’. I am now at the stage where the website is more than halfway built, all contacts are in draft form, the CRM is fully set-up, and job interviews are scheduled for early in the new year. My hope is to have 3-5 teachers as part of Cook Music School by the end of 2022, and to be very selective with teacher selection so that only the best teachers are part of this team. Having worked at a ‘brick and mortar’ teaching school in the past, I understand that the overhead for running such a business can be quite high, so by building this business around an online model, I can pay my teachers what they’re worth. My thought is that a well paid teacher is a happy teacher, and a happy teacher makes for a happy student. Although the site is still being created, keep posted at cookmusicschool.ca to see how the school is developing.

Looking back at 2021, at first glance it didn’t seem like there were so many eventful moments. That is, until I sat down to write this blog and really thought through all of the events that composed my year. I’m left feeling grateful for finished projects and new opportunities, and feeling optimistic about healing on a physical level. Here’s to another great year ahead!

 

 

2020 Wrapped

Where does one start…?
What does one say…?

2020 was off to a great start, and then COVID-19 hit.  I’m lucky that my living space has a set-up for online lessons and I had some very loyal students stick with me through the year.  While my business didn’t expand as I was hoping, it was nice to take the reduced hours as a way to improve the website, my shopify store, and other entrepreneural activities.  Which leads me to my two biggest compositial projects to day.  Scoring the short horror film “The Rage” and composing a song for a Marc Anthony commercial and Tiktok campaign.  Let’s talk about those first.

The Rage

This was a GREAT opportunity for me to tap into my love for horror films and sound design.  Since the film’s lead villain is a grandma I didn’t expect to take the compositional approach that I did, but the contrast really paid off.  The theme for Clare, the grandma, turned out to be a more Rob Zombie inspired distorted synth part, and somehow it worked beautifully.  Between these distorted synths, some creepy atmospheric sound design, and the main piano theme, this short film gave me the opporutnity to permutate these themes, blend them together, and really tap into how each theme related to the characters.  Similar to the last horror film I scored, “Coming Home”, the piano part actually came to me about 1 week before I was even offered the gig.  This creepy piano theme was simple, and explored some new harmonic tricks that I hadn’t tried in the past.  You can purchase the main piano theme HERE, or listen to it HERE.  To be honest this film has now recieved over 20 awards but the poster can only hold so many laurels, so we’ve picked some of the best awards to highlight.  Biggups to Steven DeRock for submitting this piece to so many festivals, and having our film shown in Hollywood as part of a LA film festival.  The hope is that the crew can work on this horror film in an expanded full feature film in the future, and wheels are in motition so stay posted!

Marc Anthony Commercial

YES!  Commercial writing might be the only type of compositional work that I love as much as writing for horror content (OK…and video game content is way up there too…) so these two gigs back to back were a blessing!  Big thanks to Sandy Kim, Artistic Director for Marc Anthony, for getting me on board with this project.  The commercial went though a few types of some styles to really hone in the sound that the crew had envisioned and the experimentation ended us up with a well suited product.  We were aiming for something slightly edgy and funky, originally with more urban undertones, but overtime zoned into the funky fresh track that you can listen to HERE.  The track has some inspiration from the newer Dua Lipa album released this year, as it seems funky material is coming back full force!  The contrast between the horrific material in The Rage and the fun and funky sound of this commercial was not only refreshing as a composer but also a fun challenge to switch mood to dramatically back to back.

2020 is a “count your blessings” type of year for me.  Yes it was a struggle at times (more mentally than anything), and YES I acquired a likely permanent voice injury heading into the pandemic (more on that another time I suppose), but I’ve learned to roll with the punches and keep pushing at my craft as intensely as I can without burning out.  I’m looking forward to finishing up the layout of the shopify store in 2021 and then from there it’s about writing writing WRITING!  Now that my songs will have a home where I can easily license them, and I have full control over my ownership, I’m ready to double up my workflow to keep a consistent stream of compositions coming out for licensing projects.  There’s more to announce, as I’m writing this near the beginning of 2021, but I have to save something for next years wrap-up blog, so stay posted!

ONLINE PIANO LESSONS

ADVANTAGES OF ONLINE LESSONS

  1. RECORD IT – Use OBS software to record your screen/audio during the lesson https://obsproject.com/
  2. SAVE MONEY – Online lessons wave the $5 transportation fee that is included in my house-to-house lessons pricing
  3. CUSTOMIZABLE – Adjust the position and volume of your phone or laptop
  4. TWO PIANOS – My position for these videos is in front of my piano, so demonstrating things visually works out very well
  5. NO GERMS – I feel this point is more relevant now than ever before, being self-isolated and all.  Germs can’t get passed on if we’re not in the same room.
  6. DIGITAL NOTES – Creating notes through google docs makes sharing notes easy, and helps save on using paper.  Here’s a link to Google Docs: https://docs.google.com/
  7. MORE LESSON SLOTS – The more students I teach online, the more students I can fit into my schedule.  Subtracting travel time opens up 1-2 lessons slots per day

DISADVANTAGES OF ONLINE LESSONS
*See solutions in the following section ‘Streamlining the Lesson Process’

  1. INTERNET CONNECTIVITY ISSUES – Sometimes video or audio can cut out, glitch, or freeze during the lesson.
  2. ODD CAMERA ANGLES – If the setup for the lessons is limited, sometimes the angle of the camera facing the piano can be compromised
  3. ATTENTION SPANS – Sometimes younger students have a harder time focusing or sitting still when there is no adult in the room.
  4. LATENCY – The video is delayed by about 1/2 a second
  5. NO ONE-ON-ONE PRESENCE – Sometimes it’s just nice having a human being, in the same room as you, teaching you.  Alas, digital lessons do not offer this.
  6. POOR VIDEO QUALITY – Some phones/laptops that are too full or are an older model can have poor video quality.
  7. SETUP REQUIRED – Generally once the first lesson is set up the process runs well, but the trial-and-error during the setup can be daunting.
  8. TRANSLATION OF MATERIAL – Since I don’t have all of the beginner books available (there are a lot!) some work is required to get the correct material sent my way.

STREAMLINING THE LESSON PROCESS

A smooth lesson is really just a lesson with as few of the above listed disadvantages as possible.  So let’s discuss how to eliminate these issues as much as possible.

  1. INTERNET CONNECTIVITY ISSUES – I recommend having the lesson in a room that’s close to your WIFI router just to assure we’re both doing all we can to get good connectivity.  On my end, I’m teaching 1 foot away from my WIFI router and also have an attachment for my laptop to plug directly into the router if needed.  If the lessons still has a bit of glitchiness, often a restart of the chat helps.  I’m happy to add on extra lesson time if/when tech issues arise.
  2. ODD CAMERA ANGLES – This goes along with number 7, but it just takes some experimentation.  If you have a tripod, I recommend getting an ULANZI mount, so you can mount your phone to your tripod.  Here’s a link to the device. https://www.amazon.ca/Ulanzi-ll065-Tripod-Smartphone-Adapter/dp/B06WGLD92N
    If you don’t have a tripod, see if you can angle a phone down from a higher shelf, or put some books on a chair to raise up a laptop.  It helps if I’m looking down on the keys.  The ideal position is as though I’m standing beside and behind the student as they play.  Here’s a picture of an example setup, and the resulting framing.
  3. ATTENTION SPANS – Simply having an adult in the room often remedies any attention problems.  Even if the parent is sitting and reading, the presence of an adult figure helps keep the younger students focused.
  4. LATENCY (TIME DELAY) – This, unfortunately, has been the hardest issue to work around.  Even with fast internet and great devices, latency tends to be present while using a free application like Google Hangouts, Facetime, or Skype.  This means it’s harder for me to count along with students, so often a demonstration on my end is used to help sort out counting/rhythm issues.
  5. NO ONE-ON-ONE PRESENCE – Although there really isn’t any absolute way around this, using headphones with a microphones can help immerse the student more into the lesson experience.  Also, more engagement with the camera also helps with the teacher/student relation.
  6. POOR VIDEO QUALITY – Make sure your camera or laptop isn’t full to the brim.  This will slow down other apps, and can even affect the quality of your camera.  If the quality of your phone or laptop is poor because the device is old or faulty, then an upgraded device is the only real solution to that problem.
  7. SETUP REQUIRED – Depending on the layout around the piano, this process can generally be a “set it and forget it” experience.  For me, my mount and laptop stand are always ready for me to set up the devices quickly.  So, although it took some experimenting for me to get it to this point, the setup is now done.  I recommend trying to set up your digital lessons in a similar fashion.  Now, to clarify a bit of a contradiction, you can’t really have a “set it and forget it” setup if you’re using a tripod, and yet I’ve recommended that you use a tripod if you have one.  Well, tripods do set up quite quickly and the quality of the framing will be well worth it.  Just try to manage how intricate your setup is, as you don’t want it to stress you out.
  8. TRANSLATION OF MATERIAL – This doesn’t have to be a repeated task.  My recommendation is to send over a clear picture of the following, including page numbers where applicable: updated note, and song material.  For beginner books, please feel free to send the current song followed be the rest of the songs in the book.
    *For more advanced students, and students studying for a RCM grade, please also send: studies and technical summary. Sight reading material and theory material can be sent in blocks.  Please discuss this with me for guidance.

 

So, that’s it!  You don’t need to hit every one of these solutions to have a great online lesson.  However, I thought it would be worth offering an approach towards making the online lesson experience easier for everyone.  I hope you enjoyed it and if you think I missed any key points, or have any follow-up questions, please feel free to drop a comment in the section below!

 

2019 WRAPPED

With the craziness (and illness) of the holidays behind me I’m ready to dive into 2020.  But before that happens, it’s always a good idea to look back and revisit the previous year.
Here’s my 2019 wrapped and my goals for 2020.

What were my 2019 goals and did I accomplish them? 

Firstly…I got married on June 15th 2019.  Tori and I had an amazing wedding and soaked in some of our best memories with some of the best people.

Going into 2019 I didn’t have as much structure as I should have.  As such, my goals were quite loose.  I wanted regular upkeep of the website, more socials media/youtube presence, and more freelance work (and a steady work schedule as a foundation).

My teaching schedule has been totally full most of the year, which relieved most financial stress.  Also, because of the higher demand I was able to increase my hourly rate.  Now that my teaching schedule is full, the aim is to keep it that way and continue to balance this with freelance work.  Also, all recitals in 2019 were well attended and went well and I have some improvements that I want to implement in 2020.  Such as: add clip to sheet music stand; more student prep for mic technique; set up a google calendar invite; etc

How did I grow as an individual/artist?

In 2019 I had the pleasure of working on the film ‘Coming Home’, which you will find in my portfolio soon.  For this short film I did all composition work as well as post-audio treatment.  The post-audio work was quite difficult, but was a good challenge in audio treatment.  It’s a reminder as to why buying Izotope RX in the future will be a good investment.

I also did some composing for a short animation for the recycling company ‘Husky’ – https://vimeo.com/377378588

Also, work for Jim Harris from related.com has been steady.  Essentially the project is that he picks some Emerson, Lake and Palmer songs and has my good friend Matt Karas notate them.  Matt then sends me the MIDI files from the notation software and I assign virtual instruments to the various parts.  Then I can send back the song back to Jim in any combination of parts.  That project has been going on for a while now and has been some great/steady side work.

In 2019 I got obsessed with the stock market, and reading books on the psychology of trading helped me learn a lot more about myself.  This is leading me to reading more about psychology and also meditation, and has helped me clear my head so that my goals are more clear and my schedule is balanced.  I feel like I will likely write a blog post at some point about how the skills as a pianist/music producer overlap with the skills of a stock trader, but that’s for another day.

What are my 2020 goals

In 2020 I want to be more rigid about following my calendar strictly.  I know that my schedule has a good balance of work, fitness, mindfulness, entrepreneurial endeavors, and time for family/friends.  If I can just follow it I know my home/work life will only get more balanced, and I can be more efficient with my time.

I followed the procedure by Warren Buffet where you write down your top 25 career goals, then make a second list with only the top 5.  I took my top 5 goals and integrated that with creating my ideal work week (something I hear ‘growth mindset’ people doing all the time).  In the end is looked more stressful than helpful, BUT it’s not the case at all.  Some of the time allotted is for the gym, meditation, composition, etc.

So what are my top 5 career goals?
1) Lifestyle/Social Interactions (I can be a hermit sometimes, time to break out of my shell)
2) Stocks – focus on consistency
3) Expand and organize Music Library (working with Artlist.io should help with this)
4) Create more online courses
5) Create more Youtube videos (and generally improve social media presence)

These goals should keep me busy in 2020.  If I can stay consistent with this schedule I know I will seriously grow as an artist!

That’s it for now, until next time!

INVESTING IN YOUR BRAND

As December progresses, I can’t help but to think back and reflect on 2018.  This last year has presented many challenges, but luckily mostly challenges that I’ve posed towards myself.  From diving into more finite details on the website, to purchasing the East/West orchestral collection, to later purchasing the full Adobe bundle, I’ve had my hands full learning new software for the better part of the year.  That said, the solution to any technical challenge isn’t much further than a couple of Google/Youtube searches away.  Also, is helps to have friends that specialize in whatever new software you might be exploring, but learning the software is only a small part of the entrepreneurial climb to success.  The hard part for me was justifying the allocation of funds to be able to afford these monthly subscription services.

This year I have been blessed to have worked on demo music for Sea Doo, Mark’s, Campbell’s, and Canadian Tire, and through these demo fees I have been able to fund the recent upgrades to my gear.  That said, I might not have gotten these gigs had I not first invested in this new gear…call it a leap of faith…and it paid off!  Hear me out for a minute.  If I invest money into a company that I’ve put a lot of research into, I have to hope that the business stays as relevant, functional, innovative, and hard-working as when I first invested, which is not always the case.  However, if I had enough belief in myself and my business as an entrepreneur, then I could deem myself a worthy investment, knowing that I’d get a good return.  Now, I’m not saying to go out and get a new BMW because it will help your real estate business look more professional.  Instead, what I’m suggesting is to, over time, suss out what you think would be worthy purchases to help push your business forward.  Essentially, you’re investing in your own brand.  You do this when you get a haircut before a job interview, and when you buy software/hardware that helps you create a better product.  When I say “investing in your own brand” I don’t just mean in visual brand aesthetics (ie. new office space, new car, new suit), but more importantly in purchases that will help your work/art return a better profit.  Of course, this isn’t all about profit.  You may want to just create art that speaks more truthfully to your artistic soul, but evaluating and augmenting the worth of your product is necessary in the longevity of your artistic career.

So, ask yourself where you fall short in terms of relevant technology, art supplies, marketing etc.  From there, write down how these purchases could generate more income, and then commit to using these purchases to expand your business.  If you aren’t sure if this purchase will even generate income, start small and suss out the situation.  You don’t need to buy $1000 worth of google ad words when you’re first starting out.  It’s no different than crabs finding newer/bigger shells when they’ve outgrown their old shell.  For a while, the initial shell will work fine, but try to determine when it’s appropriate to take the leap of faith, and get into a new shell as you start to feel limited by your resources.  You don’t want to be that artist that buys all of the best gear at the start of their career and never learns how to ‘fully’ use any one piece of their collection.  But, you also don’t want to be the beaten down artist that doesn’t believe in themselves enough to invest in their own art.  Find the balance that works for you, and each year (or maybe even more frequently) assess if you need to expand, downsize, or keep your business as is.  You’ll make mistakes, and you’ll have great successes…it’s all part of the journey!

Perhaps this blog is just a way for me to justify having recently purchased the Adobe Creative Cloud bundle, but let me tell you…it rocks!  I’m seriously feeling like my Youtube game is going to increase exponentially in 2019.  For more details on this bundle, click here.

So far I’ve been really loving After Effects, be sure to check it out!

TRADING SERVICES (NINJA FORMS SPOTLIGHT ON JTM)

Towards the end of summer 2018 I was working on my ‘Composition Blueprint’ form (located in my composer/sound designer page), and ran into a couple of snags.  I wasn’t able to get the spacing quite right, columns were difficult to put beside each other, and I generally wasn’t thrilled with my limited stylizing options.  Of all of the form building options, Ninja Forms got me closest to what I was looking for and had a VERY helpful team of individuals that were quick to respond, and helped me get my form into better shape.  But still, free form builders can only get you so far.

I decided to reach out to see if I might be able to create some music for them, in exchange for their Layout and Styles add-on.  As it turns out I reached out at an opportune time, as they were just about to start a new set of Youtube videos.  In exchange for creating short intro and outro theme songs for these videos (in the style of chiptune/chillwave) they offered a subscription to their Layout and Styles plug-in.

This was definitely a great deal for both parties.  Ninja Forms now had improved branding going forward with their future media projects, and a well-suited composer for any future video projects.  My benefits came in many forms.  My blueprint looked just as I wanted it to and they even helped me with some back end coding to really tidy it up perfectly.  Also, I would soon have another portfolio piece to share once their new videos were up, AND they even gave me a spotlight on their website because of my unique use of their form builder.

As of right now I have used their form builder to create a ‘Composition Blueprint’, where  a client outlines the scope of their project to help guide the beginning stages of their custom composition.  From this I can get a better understanding of their budget, timeline, aesthetic preferences, and other pertinent information.  I believe it was this use of the form that caught the attention of Ninja Forms, and lead to this SPOTLIGHT ARTICLE.  Their writer, Quay, did a fantastic job at outlining my path as an entrepreneur thus far.

Moving forward, I would also like to build one more form so that potential students can detail the sort of lessons they are looking for (piano/voice/digital music production, preferred style, lesson duration, etc.)  I know that as I build this next form, the support offered by Ninja Forms puts me in good hands and will allow me to shape the form exactly as I’d like to.

All-in-all, I would have never had the opportunity to write music for ninja forms, nor would my forms be as stylistically perfected as I’d like them to be, had I not simply reached out to the company to see if trading services would be of benefit to both parties.  They were a great team of individuals to work with, and it was an honor having the opportunity to work along side them.  Here’s hoping we will get to work together again in the future!

 

To learn more about Ninja Forms, check out their site HERE

WHAT’S UNDER THE HOOD? (GEAR LIST)

I thought it would be valuable to have my list of the gear so that clients, especially those inclined with audio knowledge, can better understand what resources are available within the project.  I will also be updating this list once a year as new gear is added/improved along the way.

Last updated: October 2022

 

 

ANALOG OUTBOARD GEAR

SSL Fusion – Used as a post-mix or gentle master touch-up unit that pairs well with my analog/digital hybrid approach to mastering.
Check it out here: https://www.solidstatelogic.com/products/fusion

 

INTERFACES

 


Universal Audio Apollo x6
– This interface was added to facilitate multiple monitors as well as connect analogue outboard gear.
Check it out here: https://moogaudio.com/products/universal-audio-apollo-x6-16×22-audio-interface


Universal Audio Apollo Twin Mk II
– This is my main audio interface.
Check it out here: https://www.uaudio.com/audio-interfaces/apollo-twin-mkii.html

 


Focusrite Scarlett 2i2
– Used for DJing and as a backup-backup interface
Check it out here: https://focusrite.com/usb-audio-interface/scarlett/scarlett-2i2

 

 

SPEAKERS

 



Genelec 6010a
– These little speakers are my secondary reference monitors.
They are great for approximating car audio and since they aren’t connected to the sub-woofer
they help me hear the low-mids/bass without the distraction of sub frequencies.
Check them out here: https://www.soundonsound.com/reviews/genelec-6010a

 


Yamaha HS-80 – These classic white-coned speakers are a staple in the mixing industry.
Having now owned them for 10 years, I’ve really come to know their colour and limitations.
Check them out here: https://www.soundonsound.com/reviews/yamaha-hs80m


Yamaha HS-10
– This sub-woofer is the complimentary subwoofer to the HS series speakers.
I mostly only use my sub when checking mixes towards the end of a mix.
When I’m really trying to hear (“feel”) frequencies below 60hz, I activate this sub.
Check it out here: https://www.sweetwater.com/store/detail/HS10W–yamaha-hs10w

 

KEYBOARDS

 



LaunchKey 49
– The perfect keyboard for integrating with Ableton.  Plenty of responsive pads, sliders, and knobs for full range of expression and dynamic control.
Check it out here: https://www.long-mcquade.com/189548/Keyboards/MIDI-Controllers/Novation/Launchkey-MK3-49-Key-Controller-for-Ableton-MIDI.htm

 



LaunchKey 49
– This beautifully weighted full 88 key digital piano is perfect for more lush/full piano sounds that require the touch and range of a full digital piano.
*These are no longer in circulation.

 

HEADPHONES


Audio Technica ATH M50-x Headphones
– I use these headphones when DJing and in conjunction with my subwoofer to check sub frequency balance.
Check them out here: https://www.audio-technica.com/cms/headphones/99aff89488ddd6b1/index.html


Focal Listen Pro Headphones
– These headphones are both somehow flat sounding (which is good for headphones) and have plenty of sub frequencies.
A rare find
Read a review here: https://www.soundonsound.com/reviews/focal-spirit-professional

 

 

MICROPHONES


AKG C214
– This is my main condenser microphone.  This mic is very versatile and has a professional/clean sound.
Check it out here:  https://www.akg.com/Microphones/Condenser%20Microphones/C214.html


Sennheiser e845
 Microphone – I use this mic for on-stage vocals.
Check it out here: https://en-us.sennheiser.com/vocal-microphone-dynamic-super-cardioid-e-845


Shure SM-57
 Microphone– A classic mic for recording drums, guitar amps, and punk-rock vocals.
Check it out here: http://www.shure.com/americas/products/microphones/sm/sm57-instrument-microphone

 

 

CONTROLLERS


APC 40 Mk II
– This DJ controller does it all!  Because the controller is specifically designed to work with Ableton,
the controller works well for mixing together DJ tracks AND simply navigating Ableton faster to help improve compositional/production workflow.
Check it out here:  http://www.akaipro.com/products/pad-controllers/apc-40-mkii

 

 

SOFTWARE BUNDLES (+DAW)

 


Ableton Live 10
– DAW (Digital Audio Workstation).  The software that I use to record and make full compositions.
See it in action in this video: https://www.youtube.com/watch?v=Z9Ku5ptjzKw


Arturia V Collection
– In this bundle is a wide spectrum of 25 vintage synthesizers.
Ranging from a modular rack synth, to a Mini Moog, to a Farfisa organ, this collection hosts the majority of sought after vintage synths for composition.
It has often filled in gaps of other libraries and truly is my go-to software for vintage synths.
Check out the full collection here: https://www.arturia.com/products/analog-classics/v-collection/overview#en


Cinesymphony
 – The full orchestral collection from Cinesamples.
This collection is both incredibly realistic and easy to use.
This is what I use for the bulk of my orchestral work.
Check it out here:  http://www.akaipro.com/products/pad-controllers/apc-40-mkii


East/West Composer Cloud X
–  The East/West bundles are some of the best acoustic instrument/orchestral sample packs available.
These instruments range from traditional eastern sounds, to all of the sounds of the western orchestra (hence the name).
Composer Cloud X allows me to rent their Gold Bundle monthly (valued at $15, 000 in software!).
I use this bundle mostly to fill out the instruments/sounds that aren’t included in Cinesymphony (ie. choirs).
More info/full list of products included: http://www.soundsonline.com/composercloud


Izotope Production Bundle
– The core of my mixing and mastering tools.
Perhaps my most used piece of software in this bundle is Ozone 9 (upgraded), which I use for mastering.
There are also some great effects in this bundle, among which is Trash 2, one of my favourite distortion units.
See what’s in the bundle in this video: https://www.youtube.com/watch?v=HRurOo4uvmY 


Komplete Ultimate 10
– Full production suite.
From synthesizers, to samplers, to effects, this was my foundation of software to getting started as a professional composer.  The sampler in this bundle is called Kontakt.
Full list of products included: https://support.native-instruments.com/hc/en-us/articles/209550369-Which-Applications-do-the-KOMPLETE-10-Content-Products-Belong-To-


RX Plug-in Pack
– This bundle is used for treating audio.
In the past I have done work for conferences where residual noise, chatter, and humming need to be removed from the original audio file.
I’ve also done audio treatment for a travel agency that was conducting an interview in close proximity to a boat, and the humming of the boat needed to be removed.
Full list of products included: https://www.izotope.com/en/products/repair-and-edit/rx-plug-in-pack.html


Soundtoys Academic Bundle
– I often use this bundle of analogue style effects when mixing bands, or creating a retro style of electronic music (ie. 80’s Synthwave).
Full list of products included: https://www.soundtoys.com/product/soundtoys-5/

Universal Audio Apollo Bundle  – This bundle has some of the very best analogue based software effects.
What makes this software unique is that it interacts with the Apollo Twin audio interface so that this software doesn’t add any additional stress to ones CPU.
Also, by running these effects you are adding the analogue sound associated with Neve pre-amps (ie. Abbey Road studios).
Learn more about the bundle here: https://help.uaudio.com/hc/en-us/articles/209535566-UAD-2-Apollo-Plug-In-Bundles-Explained

 

 

SOFTWARE – SINGLE PLUG-INS

 


Camel Crusher
– A saturation/distortion unit that’s great for colouring the tone of a sound, and adding some grit.
Check it out here: http://www.audiopluginsforfree.com/camelcrusher/


Dimension Expander
– This unit is a great way to widen a sound.
It has it’s own unique colouring to the sound as well, so I find it’s uses very hit or miss, but the hits are spot on.
Hear it in action: https://www.youtube.com/watch?v=OVw-6VZ7nQM


Exhale
– A very powerful vocal engine by ‘Output’.
Used for creating ethereal textures, powerful choirs, and chopped vocals.
Check it out here: https://www.youtube.com/watch?v=YONkCYwdDZI



Kick 2
– This is a synth engine that specializes in making kick (bassdrum) samples.
In dance music the kick is arguably the most fundamental component to the song.
So to really get the kick sound perfect, this plug-in is the perfect tool.
Check it out in more detail here: https://www.sonicacademy.com/products/kick-2


Lennar Digital Sylenth1
– For analogue synth sounds, Sylenth is my go-to.
Check out some of it’s classic sounds in this video: https://www.youtube.com/watch?v=H4Q4yVx2WBw


Softube’s Saturation Knob
– This one knob VST is a great way to add some quick saturation to high frequencies or low frequencies separately, or together.
Check it out here: https://www.youtube.com/watch?v=B74Z6R4hVcA


Valhalla Room
– A classic room reverb.
Check it out here: https://valhalladsp.com/shop/reverb/valhalla-room/



Valhalla Shimmer – The most unique reverb plug-in I’ve ever had the pleasure of using.
With potentially very long tails, and pitch manipulation, this reverb unit is one of a kind.
Check it out here:  https://valhalladsp.com/shop/reverb/valhalla-shimmer/


Valhalla Vintage Verb
– One of the best vintage reverb emulators on the market.
Check it out here: https://valhalladsp.com/shop/reverb/valhalla-vintage-verb/


Valhalla FreqEcho
– An echo unit that has added frequency manipulation.
Check it out here: https://valhalladsp.com/shop/delay/valhalla-freq-echo/


Valhalla Space Modulator
– A great alternative to flanging.
Check it out here: https://valhalladsp.com/shop/modulation/valhalla-space-modulator/


Waves Bass Rider
– A great alternative to compression when mixing live bass guitar.
Check it out here:  https://www.youtube.com/watch?v=JIHDs1PGGa4


Waves MaxxBass
– Perfect for bringing out bass harmonics so that bass is more easily heard on smaller speaker systems.
Check it out here:  https://www.youtube.com/watch?v=QLyFXxnynfc


Wavesfactory SK10
– A useful tool to add sub frequencies to a kick drum (or other instruments for that matter!)
Check it out here: https://www.wavesfactory.com/product/sk10-drum-sub-kick/


Wavesfactory Snarebuzz
– This VST is used to add customized buzz to snare drums.
Hear it in action: https://www.youtube.com/watch?v=xXGt-_Rhl0Q


Wavesfactory Trackspacer
– This is a great tool to use to help separate space in the frequency spectrum between various instruments.
Think of it as a frequency sensitive side-chain compression.
Check it out here: https://www.wavesfactory.com/trackspacer/


Xfer Serum
– currently the world’s most powerful and detailed wavetable synthesizer.
This is easily the synth that I use the most.
Check it out here: https://splice.com/plugins/15493-serum-vst-au-by-xfer-records?utm_source=adwords&utm_medium=paid-search&utm_campaign=acquisition&utm_content=plugins

 

 

 

 

Wishlist

Omnisphere 2
Spitfire Plugins

 

THE FUTURE OF MY YOUTUBE CHANNEL/COURSES

Now that the fundamental components of the site are up and functional, I plan on beefing up my Youtube channels to help add and organize my video content.

First, I want to clarify WHY I have 2 channels.  I would have liked to have put everything on one channel, but with my stage handle as Seizures Palace being more music production focused it makes sense to keep things like piano and vocal instructional videos separate from this page.  As much as I could put everything on my Josh the Musician youtube channel, I feel that the clutter and lack of focus will make my page confusing and unfocused.  So, let’s break down the two channels to structure future goals and organizational approach.

 


Josh the Musician

This channel will serve as my main youtube channel, and will even have some overlap with my Seizures Palace page.   Here are some of the playlists I intend to create.  Their order is not yet solidified.

 

Piano Covers
– From ACDC to Chopin, I’m grouping these as covers

Piano Originals
– Some of my original piano compositions. These will later be sold as sheet music on the site.

Piano Improvisations
– These will come in all shapes, sizes, and lengths

Piano Tips & Tricks
– All videos will be under 30 seconds

Piano Course Demos
– My hope is to create 3 series of video courses, teaching piano performance, vocal performance, and digital music production.  This playlist will include 3 free videos at varying skill levels (beginner, intermediate, expert).  Although I may also decide to group all courses into one playlist, for now I have them separated into piano/vocal/digital music production.  This is so that as people scroll through the piano related playlists, they have a list come up specifically for piano courses.  My thought is that after watching some of my performances/tips and tricks, someone may wish to pursue lessons or purchase my music courses, so I wanted to have the relevant course playlist readily accessible within that group of piano related content.

 

Vocal Covers
– This playlist will be used to host piano/vocal covers in various genres.

Vocal Tips & Tricks
– All videos will be under 30 seconds

Vocal Course Demos
– Similar to the idea mentioned above in the ‘Piano Course Demos’, this is where I will include 3 videos from my full course in vocal performance.  This playlist will include 3 free videos at varying skill levels (beginner, intermediate, expert).

 

Music Production Tutorials
(Overlapped with Seizures Palace Channel)
– These tutorials are intended to cover content that is not included within my music production courses.  These topics will likely include updated technology in music production, topics based on client/student feedback, and any other niche topics that I may think of within the categories of music production philosophy, technical execution, mixing, mastering, sound design, composition, and business strategies.

Music Production Tips & Tricks
(Overlapped with Seizures Palace Channel)
– All videos will be under 30 seconds

Music Production Course Demos
(Overlapped with Seizures Palace Channel)
– Similar to the idea mentioned above in the ‘Piano Course Demos’, this is where I will include 3 videos from my full course in music production.  This playlist will include 3 free videos at varying skill levels (beginner, intermediate, expert).

 

Student Videos
I’m hoping to add this playlist as a way for my students to show off some of their hard work.  Any student of mine that has a piece very well prepared is welcome to add their performance to this playlist.  Although I picture this playlist being filled with mostly piano performances, there may also be some vocal performances and maybe even the odd video based on digital music production (tutorials or original pieces by students).  This playlist will also serve as a reference for those that are interested in starting up lessons, and want to see what sort of results/product they can expect from the lessons. But, of course, individual results may vary!

 

 

Seizures Palace

This channel will be focused on material that is geared towards digital music production, as well as my content generated as Seizures Palace.

 

Original Releases
– Electro, Electrohouse/Complextro, Mid Tempo, Drum n Bass, Dubstep, House, Techno, UK Garage, among others.

Remixes
– From indie remixes, to remix competitions with bigger names, I will be posting my reworked material here. (Note: not all remixes can be posted based on contest guidelines and client preferences)

Music Videos
– My hope is to one day get a grant to produce a fully professional music video.  For now I will continue to explore the indie side of music video production to refine my skills in conceptualization, use of themes, professional relations with music video directors, and proper release of music video content.  So far I have Pedro Peres, Jake Wright, and Bella M. Eurta to thank for their help in creating some of my first music videos.

 

Music Production Tutorials
(Overlapped with Josh the Musician Channel)
– These tutorials are intended to cover content that is not included within my music production courses.  These topics will likely include updated technology in music production, topics based on client/student feedback, and any other niche topics that I may think of within the categories of music production philosophy, technical execution, mixing, mastering, sound design, composition, and business strategies.

Music Production Tips & Tricks
(Overlapped with Josh the Musician Channel)
– All videos will be under 30 seconds

Music Production Course Demos
(Overlapped with Josh the Musician Channel)
– Similar to the idea mentioned above in the ‘Piano Course Demos’, this is where I will include 3 videos from my full course in music production.  This playlist will include 3 free videos at varying skill levels (beginner, intermediate, expert).

 

Song a Week (S-A-W) – Songs
–   For this project I challenged myself to creating a new song every week for 52 weeks.  This playlist is where I posted those songs.  This playlist and the following ‘Song a Week (S-A-W) – Walkthroughs’ are the only two playlists that I can currently say are complete either of my youtube channels.  It just goes to show how much these channels are aching for content!

 

Product Reviews
– This is where I will post reviews on music production software in their pre-release, demo, and fully released stages.

 

DJ Sets
– These will mostly be genre specific, but I may also put up a few mixes of my favourite tracks spanning different genres.  This playlist is dependant on whether or not Youtube allows DJ sets, otherwise I will be using Mixcloud for these.  You will be able to find my DJ sets on my Seizures Palace page on the website one way or another.

 


Welcome Videos

For both of my channels I want to make a 15-30 second video that will be on the front of each page, explaining what my page offers, and giving the viewer a taste of my personality.  These videos will be edited by KC Pickett and will likely be lots of quick edits to show lots of flashy content in a short period of time.  Of course, the goal is to still be clear with my message, but to also incorporate some of the ADHD style edits that are so common on youtube today (ie. lost of quick edits, lots of colours, perhaps some humour, integrated music and flashy phrases.)

 

Computer switch

Right now I am working on a “hackintosh” that is a BEAST when it comes to music production.  BUT, my webcams don’t work properly, as the software drivers aren’t made for Mac.  These webcams are top quality, so I’m very excited to get them working, but the only way to do that is to convert my computer to a PC.  I haven’t owned a PC in years (or rather, haven’t used the operating system on my desktop), so I’m a little concerned with the understanding of disc allocation and backing up, but my bigger concern is making sure that all of my half completed projects can be opened on the PC without any issues.  This is why I’m so hesitant to get the hackintosh converted, but having recently purchased the UA Apollo interface (which also doesn’t work on my hackintosh due to thunderbolt/USB C issues!), I have too many reasons to get this computer converted ASAP!  Once that’s done, I have LOTS of Youtube videos coming down the pipeline.

 

Intro tag video

I’m also going to be reaching out to a graphic designer for a 5-10 second intro video that incorporates my logo, a bit of my sound design/music, and some graphic design fanciness to tie it all together.  I’m picturing my voice at the end saying something like “Josh the Musician – A Sound Experience” or “Seizures Palace – Tutorial Series”.  I will likely do one with the seizures palace logo and one with the JTM logo, and change the voice over as needed to accommodate the type of video that I’m making.  I should do this ahead of time, but it very likely might get done after a few videos to help me get back into the swing of video editing and frequent releases.

 

*A page from my notebook where some of my best ideas come to fruition

BUILDING
JOSHTHEMUSICIAN.COM (3/3)

With the foundational elements of the site now complete, it’s such a rewarding experience getting to reflect on the vision of the website coming to life.  Once the site is fully up and released (June 1st 2018) the aim is to get promoting it to various ad agencies in hopes to get more freelance work.  As such, having a detailed and easily navigable version of my portfolio is a very important part of the completion of this site.  Unfortunately, the desktop version of the portfolio wasn’t translating well on mobile, so I decided to have a separate mobile portfolio.  Since this button was added, I’m convinced that my musical creations and sound designs are now all ready to be viewed at a quick glance.   Having organized my song sessions, song arrangement, session templates, and folder/disk allocation over the past few years, it’s great to finally have my music better organized for those wanting to explore my catalogue.
Future Collabs: Next, I’m looking forward to recording an informational video with Craig McDonald and KC Pickett approximately 2 weeks after the site is released.  This video will help my clients understand my business process as a composer, and also when it’s important to purchase custom music vs. sifting through a licensing catalogue.

 

Future Additions/Improvements: At the same time this video is released, I plan on adding a massive list of musical terms that are important for ease of communication between myself and the client during the “story board” phase of a composition.  This way, if I’m explaining in detail how the music will be constructed to a client, and they are confused by any term along the way, they have a resource to be better understand the lingo most often used within my creation process.  I would also like to hire Joe Cantin again to revamp the photos used within my portfolio.  Right now I feel like the site, although being called joshthemusician.com, has too many photos of myself.  I would love to have some more elements based on graphic design to help bump up the professionalism and variety of the visuals.  Also, having had many projects in the past where I have mixed/mastered music, I was most comfortable only adding my work with the band Simcoe, as it is my most recent mix work.  That said, I’m looking forward to adding more to this page on the site, as it is currently the sparsest.  Finally, it’ll be great to add more testimonials to my Composer/Sound Designer page, as well as my Teacher page, to help further outline what I can offer as a professional in this industry.

 

I’m thinking it will be a good idea to add more additions to this blog series, but perhaps only one addition each year.   This site will always be evolving, so it will be great to reflect back on the process of creating this site, while also giving others insight as to how the site was created, and then managed.  There will be plenty of other blog topics along my musical journey.  Some topics I have in mind are: my education as a musician; past musical projects; future goals; business strategies; recent reads; music teaching approach and philosophy, among many others.

 

Feel free to comment on my blogs with what you enjoyed, think can improve, and what you would like me to blog about next.  Don’t forget to follow me on social media to keep up with my latest musical adventures!  Until the next blog…write soon!

 

*Home page main photo – behind the scenes

 

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Web Design: Josh Cook
Graphic Design/Photography: Joe Cantin
Copywriting: Craig McDonald